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| Ereaut.
Gill and Nat Segnit |
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Report:
"Warm
Words: How are we telling the climate story and can we tell
it better?," Institute for Public Policy
Research (IPPR), (3 August 2006). |
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p.
28 "Inevitably, these conclusions lead us to treat
climate-change communications in the same way as brand communications:
we have to approach positive climate behaviours in the same
way as marketers approach acts of buying and consuming. This
is the relevant context for climate change communications
in the UK today – not the increasingly residual models
of public service or campaigning communications. It amounts
to treating climate-friendly everyday activity as a brand
that can be sold. This is not necessarily a familiar or comfortable
proposition for those engaged in campaigning or public sector
work, but it is, we believe, the route to mass behaviour change." |
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Climate
Change Headlines
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